[ Tips ] 一分鐘使用導覽
商品編號： 9-615-013 出版日期： 2014/07/09 作者姓名： McDonald, Rory;Christensen, Clayton M.;Yang, Robin;Hollingsworth, Ty 商品類別： Other 商品規格： 18p 再版日期： 地域： United States 產業： E-commerce;Food & Beverage;Grocery stores;Internet services;Online retail 個案年度： -
商品敘述：
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh''s business model and describes the operating capabilities necessary to compete with brick-and-mortar supermarkets like Wal-Mart and Safeway and with new digital grocery startups. Now Amazon needs to decide on AmazonFresh''s next step. Should the company continue refining its business model in Seattle or expand to another city? What factors should it take into account when planning its next move?
涵蓋領域：
Business models;Competition;Emerging markets;Entrepreneurship;Growth;Innovation;Internet;Learning;Marketing;Markets;Operations & processes;Service management;Strategy;Technology;Web-based technologies
相關資料：
Case Teaching Note, (5-617-043), 17p, by Rory McDonald
哪些人也有訂購？